If you own a restaurant, you know the importance of having an outbound call center. Not only does it help with taking orders and fielding customer inquiries, but it can also be used to bring in big orders from corporate accounts. In today’s market, sitting on your hands is not an option—so how do you make the most out of your restaurant’s call center?
Getting Started with Outreach Calls
First, you need to ensure that your call center staff is properly trained and equipped to make outbound calls. They should have the knowledge and skills necessary to build relationships with potential customers and answer any questions they may have about your restaurant. This training should include instruction on how to use customer relationship management (CRM) software, how to create sales scripts, and basic telephone etiquette. Once they are adequately prepared, they can begin making outbound calls.
Securing Corporate Accounts
Your outbound call center staff should be empowered to secure corporate accounts as part of their job duties. Corporate catering is a great way to increase revenue for restaurants because companies are often willing to spend more money on larger orders than individuals are. To make sure the team is successful in this endeavor, provide them with a list of potential customers or industries that would benefit from your services (e.g., sports teams). Then encourage them to reach out and pitch their services in order to establish relationships that could result in long-term business partnerships.
Ongoing Support & Training
It’s important that your restaurant’s call center staff receive ongoing support and training so that they can stay up-to-date on industry trends and practices. This will ensure that they have the knowledge necessary to effectively communicate with potential customers and secure new accounts for your restaurant. Additionally, providing incentives such as bonuses or commission can help motivate them—which will ultimately lead to better results for your business.
Empowering your restaurant’s call center staff with the right knowledge and tools can be beneficial both now and in the future—as it allows them to bring in large corporate accounts which can significantly boost revenue for your business. With proper training, ongoing support, and incentives—your team will be well-equipped to handle any outreach calls they receive while ensuring all customer needs are met quickly and efficiently. By leveraging these assets wisely, you will be able position yourself as a leader in the industry while continuing grow your business at an exponential rate!
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